Anyone else noticed Singles Day (11.11) becoming a thing in Australia now?

I remember it being big in Asia, especially China, where everyone would go crazy waiting for the online sales. Never really thought much of it here, but I'm starting to see more Aussie retailers jumping on board.

It's tomorrow, 11 November, although some sales have already started. Had a little look around and found these:

• Myer - Singles Day sale across fashion, beauty, homewares and tech. Starts 11 November, online and in-store.
• Adidas - Extra 40% off selected already-reduced outlet items, until 13 November.
• Tommy Hilfiger - 30% off storewide at participating stores, 9–12 November.
• The Good Guys - Has a Singles Day shopping guide up, although I couldn't find any discounts...

Funny how we've now got Singles Day, Click Frenzy, Black Friday and Cyber Monday all squeezed into November. Feels like there's a new sale every other day 😂

Anyone actually shopping the 11.11 sales this year, or just holding out for Black Friday?