Boxing Day has quietly become the most practical sales event of the year. Less about impulse buying, more about timing, when retailers reset pricing on good stock, not just leftovers. TVs, laptops, appliances, mattresses, phones, beauty staples and even flights all tend to hit their most competitive pricing right now.
Below is a guide covering all the major retailers that actually matter. This isn’t a hype list, it’s a grounded snapshot of where each retailer shines, and what they’re genuinely worth checking this year.
Marketplaces & Online Giants
Amazon Australia
https://www.amazon.com.au
Amazon remains the broadest Boxing Day destination by far. The strongest value tends to land on tech accessories, small appliances, robot vacuums, air fryers, beauty and work-from-home gear. Apple accessories and smart home devices are particularly competitive, with fast Prime delivery removing most of the friction.
eBay Australia
https://www.ebay.com.au
eBay is at its best during Boxing Day if you’re flexible. Plus-only codes, refurbished laptops, clearance tech and discontinued models often deliver the biggest dollar savings. A smart place to hunt for higher-spec gear at lower prices.
Kogan
https://www.kogan.com/au
Kogan blends sharp pricing on name brands with ultra-aggressive deals on its own Kogan-branded appliances and tech. TVs, small appliances and accessories tend to be strongest, especially for value-focused buyers.
Tech, Laptops & Electronics
JB Hi-Fi
https://www.jbhifi.com.au
One of the most reliable Boxing Day performers. JB Hi-Fi consistently delivers competitive pricing on TVs, laptops, phones, headphones, gaming and Apple products, often matching or undercutting competitors as sales evolve.
Harvey Norman
https://www.harveynorman.com.au
Known for large headline savings, Harvey Norman is particularly strong if you’re upgrading multiple big-ticket items at once, TVs, computers, furniture and bedding tend to see the biggest dollar-off reductions.
The Good Guys
https://www.thegoodguys.com.au
Consistently one of the strongest Boxing Day retailers. Expect real savings on TVs, phones, coffee machines, vacuums, fridges and washers, with solid price-matching across the sales period.
Bing Lee
https://www.binglee.com.au
Often overlooked, Bing Lee can be extremely competitive on whitegoods, TVs and appliances, especially for local delivery deals and in-store negotiation.
Apple
https://www.apple.com/au
Apple doesn’t discount outright, but Boxing Day gift card bonuses across iPhones, iPads, Macs and AirPods still represent value if you’re already planning a purchase within the ecosystem.
Samsung Australia
https://www.samsung.com/au
Samsung’s own sale is one of the best places for large TVs, phones, tablets and wearables. Last-generation Galaxy devices and big-screen TVs tend to be the sweet spot.
Dell Australia
https://www.dell.com/en-au
Dell’s Boxing Day offers focus on Alienware gaming systems and XPS laptops. Premium pricing, but meaningful discounts on high-end configurations.
HP Australia
https://www.hp.com/au
Strong pricing on Pavilion, Envy and Omen laptops, covering everything from everyday productivity to gaming builds.
Lenovo Australia
https://www.lenovo.com/au
One of the best laptop sales of the year. ThinkPad, Yoga and IdeaPad ranges regularly see 40-55% off, making this a standout for work and study setups.
Meta
https://www.meta.com/au
Meta quietly discounts Quest VR headsets and accessories during Boxing Day, often making this the cheapest entry point into VR outside major Prime events.
Appliances, Kitchen & Cleaning
Dyson
https://www.dyson.com.au
A Boxing Day staple. Cordless vacuums, hair tools and purifiers often drop to some of the lowest prices of the year, frequently rivaling Black Friday deals.
Shark
https://www.sharkclean.com.au
Shark continues to gain ground as a Dyson alternative, with aggressive Boxing Day pricing on cordless vacuums, especially popular with pet owners.
Ninja Kitchen
https://www.ninjakitchen.com.au
Air fryers, blenders and multi-cookers are where Ninja shines. Boxing Day pricing often undercuts department stores on the same models.
Breville
https://www.breville.com/au
Breville’s Boxing Day sale is ideal for coffee machines and premium kitchen appliances, with extra percentage-off deals making higher-end models far more attainable.
Mattresses, Bedding & Furniture
This is one of the strongest Boxing Day categories overall.
Emma Sleep
https://www.emma-sleep.com.au
Boxing Day is one of Emma’s biggest events of the year, with 40-55% off mattresses and bed bases, often bundled with accessories.
Koala
https://www.koala.com
Koala’s end-of-year sale covers mattresses, sofas, bed frames and furniture, with Boxing Day typically outperforming mid-year promos.
Sleeping Duck
https://www.sleepingduck.com
Premium pricing year-round, but Boxing Day is one of the few times meaningful discounts appear across mattresses and bedding systems.
Forty Winks
https://www.fortywinks.com.au
Strong for traditional mattresses and premium sleep brands, with large dollar savings rather than headline percentages.
Temple & Webster
https://www.templeandwebster.com.au
A major player for furniture and home décor, with broad Boxing Day discounts rather than clearance-only stock.
Department Stores & Fashion
Myer
https://www.myer.com.au
Myer’s Boxing Day and Stocktake overlap brings up to 50% off fashion, homewares, cookware, luggage and small appliances.
David Jones
https://www.davidjones.com
David Jones focuses on premium fashion, beauty and home. Boxing Day is one of the best times to buy higher-end brands at reduced prices.
THE ICONIC
https://www.theiconic.com.au
A Boxing Day favourite for fashion, sneakers, activewear and accessories, with wide brand coverage and fast shipping.
Nike Australia
https://www.nike.com/au
Nike’s end-of-year sale overlaps with Boxing Day, delivering deep discounts on sneakers and apparel, particularly older colourways.
Rebel Sport
https://www.rebelsport.com.au
Strong for footwear, fitness equipment and wearables, with Boxing Day being one of the few times larger fitness gear sees meaningful price drops.
Beauty, Grooming & Personal Care
Adore Beauty
https://www.adorebeauty.com.au
Ideal for skincare restocks and hair tools, with Boxing Day offering solid discounts plus generous gift-with-purchase bonuses.
Sephora Australia
https://www.sephora.com.au
Expect select discounts on cult beauty brands, particularly skincare and bundled gift sets.
The Shaver Shop
https://www.shavershop.com.au
Up to 70% off grooming essentials, including shavers, hair tools and skincare devices.
Lovehoney
https://www.lovehoney.com.au
One of Lovehoney’s biggest sales of the year, with up to 70% off selected items and strong bundle pricing.
Travel & Flights
Qantas, Jetstar, Virgin Australia
https://www.qantas.com | https://www.jetstar.com | https://www.virginaustralia.com
Boxing Day remains one of the best windows for booking flights, with limited-time domestic and international fare drops that often disappear quickly.
